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This site states the following, "W and J Smith is a family owned and run business." Our analyzers noticed that the web site also stated " The business has developed from a scrap metal recycling operation to a new and reusable steel stockists and now also includes a steel fabrication service." The Website also stated " We stock a wide variety of steel sections and can provide a next day or even same day delivery service. We offer a fast and friendly service, and pride ourselves on supplying a competitive price for all BUILDERS, TRADE and PUBLIC requests, AS WE OFFER A NO MINIMUM CHARGE." The website's header had W and J Smith as the most important keyword. It was followed by metal stockists, scrap metal recycling operation, and new steel which isn't as highly ranked as W and J Smith. The next words the site uses is reusable steel stockists. steel fabrication service was also included and will not be understood by search crawlers.